Section 2. Information Collected through Your Use of the Website
When you visit this Website, you may provide us with two types of information: Personal Information that you knowingly and voluntarily choose to provide, and Anonymous Information (as defined below) that we automatically collect as you browse the Website.
A. Your Personal Information
B. Anonymous Information we receive from your usage of the Website
To help make the Website more responsive to the needs of our users, we may also use a standard feature found in browser software called a “cookie” to assign each visitor a unique, random number, a sort of anonymous user ID that resides in your computer. The cookie does not identify the Personal Information of the user; rather, it identifies the computer that a user uses to access the Website. A cookie cannot read data off of your hard drive. The cookie may store Website statistics, information about your browser, and other information that identifies the computer a user uses to access the Website. Most browsers automatically accept the cookies, but you can disable the acceptance of cookies at any time by changing the preferences in your browser. Certain Website pages and features may not function properly if you choose to disable the acceptance of cookies.
Section 3. How We Use Your Information
A. Personal Information
When you supply us with your Personal Information, we will use it for the express purpose stated when we ask for such Personal Information (e.g., to respond to any inquiries you may have or to create a user account). Our Website requires registration to access member areas, and our Website allows you to make a membership inquiry. To do these activities, the Website requires (or, in some cases, allows you to provide, but does not require) your name, address, e-mail address, and some basic information about you, such as your job function. We collect this Personal Information to be better able to understand your needs, and to provide you with services that we believe may be valuable to you. We give you the opportunity not to receive information from us regarding upcoming events and other news, and other general information about our services and/or our members’ products. We also allow you to decide whether your information will be shared in online member directories or rosters of member information.
We also collect Personal Information from you when you contact us through the Contact Us page on the Website. To do this, the Website requires your name and e-mail address, and also allows you to provide other Personal Information (at your option) in the comments portion of the Contact Us page.
We may also use your Personal Information to contact you regarding the Website. And we may provide your name and delivery address to third parties that DLNA uses to deliver specific services you have requested, such as customer support or to ship something to you that you have asked us to send you.
B. Anonymous Information
We collect Anonymous Information in an effort to ensure that our Website will appear and function appropriately on your computer, to help us improve our Website, and so we may determine which website referred you to the Website. Your Internet protocol address is used to help identify you. For additional information on how we use your Anonymous Information, see Section 2(B) above.
C. Personal Information and Anonymous Information
We may use Personal Information and Anonymous Information to help diagnose problems with this Website. We may also use Personal Information and Anonymous Information to analyze statistical use patterns and demographic data, including where our Website visitors come from and what demographic characteristics they have, and to improve the Website to better serve our users.
At times, we may retain third parties to analyze data we collect, including Personal Information and Anonymous Information, solely to help us improve our Website by, for example, learning details regarding the number of visitors to our Website. These third parties are not authorized to use your Personal Information or Anonymous Information in any other way and are required to keep the information confidential.
Section 4. Intended Users
Section 5. Opt-Out Procedure; Control of Your Personal Information
At any time, members can review or change their Personal Information, choose to not have Personal Information displayed publicly or to other members, or opt-out of receiving general communications from DLNA about its services, members’ certified products, upcoming events, and other news by (i) managing their Personal Information and opt-in features after logging into the secure members-only area and selecting “My Account;” or (ii) contacting DLNA via the contact information below in Section 12. If you are a Website user, but not a member, you can change or remove your Personal Information or opt out-out of receiving general communications from DLNA about its services, members’ certified products, upcoming events, and other news by contacting DLNA via the contact information below in Section 12. If you request that your Personal Information be changed, we may maintain your existing Personal Information and information about your activities on and through the Website for the purpose of recordkeeping and servicing, and to comply with our retention policy described in Section 7 below.
Section 6. Security of Information
The security of your Personal Information is important to us, and we are committed to protecting the Personal Information we collect. We have commercially-reasonable physical, electronic, and managerial security measures in place to attempt to protect against the loss, misuse, alteration, or unauthorized access of Personal Information we have collected from you. This includes measures such as the use of firewalls, intrusion detection, password protections, vulnerability scans, and storing the Personal Information you provide on limited-access computer systems located in secured facilities.
Section 7. Retention and Storage
We may retain Personal Information in our databases in accordance with any existing document retention policies and applicable laws. This period may extend beyond the end of your relationship with us, but it will be only as long as it is necessary for us to have sufficient information to prevent fraudulent activity, protect ourselves against liability, permit us to pursue available remedies, or limit any damages that we may sustain. Also, we may retain Personal Information beyond the end of your relationship with us if we believe in good faith that a law, regulation, rule, or guideline requires it. The Personal Information and Anonymous Information collected by DLNA through the Website and other offline contacts we have with you will be stored and processed on databases located in the United States.
Section 8. Links
Section 9. Legal Disclaimer
Section 11. Enforceability
Section 12. Contact Us
Digital Living Network Alliance Administration
4000 Kruse Way Place
Building 2, Suite 250
Lake Oswego, Oregon 97035 USA
Phone: (503) 908-1115
Fax: (503) 908-1125