Why DLNA?
Broadband is the new speed of choice. Meanwhile, new digital entertainment and mobile devices are introduced every day. Enabling these products to seamlessly interact is good for consumers. And for the industry.
Value PropositionFor digital interoperability to succeed, consumers, manufacturers, service providers and content providers must all see a strong value in that interoperability. Consumers are unlikely to adopt and pay a premium for digital home products if they don't deliver on their promise of performance, capabilities and simplicity. Likewise, CE, PC and mobile device manufacturers will have little motivation to develop interoperable products if the market doesn't provide clear business opportunities. The same applies to content and service providers who are looking for new venues and outlets to distribute their entertainment content and services. The following is an examination of the value proposition for digital home products as it relates to consumers, content and service providers, and manufacturers. ConsumersConsumers will be able to purchase an array of products from a range of home, mobile and handheld device classes, including digital media players, servers, renderers, controllers and printers. More than ever before, consumers will be able to communicate and collaborate with each other, enjoying access to content throughout their home, and beyond. All of this adds up to greater convenience and ease of use for consumers, not to mention an increased flexibility thanks to their assurance that the products they purchase will work together, regardless of the manufacturer. Content and Service ProvidersThe building blocks for digital interoperability provide content and service providers with technical solutions that eliminate barriers for secure end-to-end connectivity and high-quality media streaming, including commercial content. This interoperability allows content and services to be delivered to more destinations, increasing revenue opportunities for both content and service providers. ManufacturersCE, PC and mobile device manufacturers are always looking for new ways to differentiate and expand their existing product categories, while increasing their functions and capabilities. One example is how CE manufacturers increased the value of the TV by incorporating flat-panel screens, DVD players, game ports and high-definition capabilities. Another is the growing adoption of multimedia — including audio, streaming video and imaging — as a standard feature in mobile devices. This proven strategy leads to increased value for consumers, value for which they are willing to pay a premium. Interoperable DLNA products also fit this model. New business opportunities can also be strengthened by:
|