DLNA for Retail » About DLNA » Why DLNA for Retailers?
About DLNA

Why DLNA® for Retailers?

Consumers are using more and more digital media products―around the house and away from home.

The challenge (and frustration) comes when consumers want these products to “talk” to each other within a digital home network―

  • Watching movies from their home office laptop on the living room TV
  • Enjoying music from a portable MP3 player on their home sound system
  • Sending pictures and video from their smart phone to a printer or PC

By making it easier for consumers to buy, set up and enjoy the digital media products you sell, DLNA Certified™ products help you:

  • Increase opportunity for in-store or online up-sell with products that work together
  • Offer more customized services for installations for customers who are not do-it-yourselfers
  • Build Customer Loyalty through brand choice and device class options with enabling easy expansion of home networks, allowing "build-as-you-go" rather than forcing an all-at-once purchase

There are just a few of the many ways that DLNA benefits savvy retailers. By participating in meetings and influencing the manufacturers with your requirements early, can these and other benefits become a reality.