It's not easy.

But some exciting changes are underway.

• an organization of over 250 world-leading consumer electronics (CE), personal computer (PC) and mobile companies
• working together to benefit consumers
• the industry, the marketplace
• and you, too

By making it easier for consumers to buy, set up and enjoy the digital media products you purchase, DLNA can simplify your job—and help you move more merchandise.

Our slogan is "connect and enjoy."

Ease and compatibility are two more terms that should come to mind when you think about our mission.

Here's the situation.

Consumers are using more and more digital media products—around the house and away from home.

Now think of the many hundreds of these products that you purchase:

• music players
• cameras
• camcorders
• DVD players
• smart phones
• printers
• PCs and more

All from different manufacturers, with different platforms and interfaces

Today's digital home experience has been limited to three isolated islands of devices that offer little or no interoperability.

The challenge (and frustration) comes when consumers want these products to talk to each other within what's called a digital home network. They want to:

• Watch movies from their home office laptop on the living room TV
• Enjoy music from a portable MP3 player on their home sound system
• Send pictures and video from their smart phone to a printer or PC

The list goes on.

By converging these devices into a single digital network, DLNA member companies are working to allow people greater access and enjoyment of their digital entertainment.

How DLNA Certification Can Help

What if these products were certified from the very start to work together— providing the trouble-free interoperability customers want?

That's exactly what DLNA Certified™ devices offer.

Thanks to DLNA, manufacturers can now turn to open standards, platforms and software infrastructures to develop a common environment for sharing digital content between devices.

That's great for consumers. And for you, too.

Our DLNA vision will help buyers like you by focusing on three key elements:

• industry collaboration
  getting more manufacturers of CE, PC and mobile products you purchase to become DLNA member compaines
• interoperability based on published guidelines
  using open standards and DLNA guidelines to make these products work together easily—to help consumers buy and stores sell
• the development of compelling products
  using interoperability as a springboard for new, inventive and highly marketable products

Here's How it Works

Look for the Logo

The DLNA Certified logo makes it easy for consumers and your sales team to know which products work together.

They'll see it on packaging, on products and in literature.

Products designed to DLNA's interoperability guidelines—and that meet the certification and testing requirements—get to display the DLNA Certified logo.

That's where life starts to get better for you.

DLNA members are all industry leaders you may already buy from and trust, together with new companies whose technologies will be certified by DLNA before they ever hit the store shelves.
(That fact alone should simplify which products you select.)

Imagine how much selling that green logo will do on the sales floor—and in the marketplace—when customers understand that DLNA Certified products already work together.

With a broad mix of DLNA Certified products in the marketplace it will be easier for you to:

• Increase sales through customer awareness and smarter selling
• Choose the best products for your customers
• Minimize returns by increasing customer satisfaction
• Reduce the time you spend researching products and trends

Get Involved with DLNA

That's the DLNA vision―and we want you to be a part of it.

But we're also sure you'll want to learn more.

Your corporate merchandising and sales teams have information to help them understand and sell DLNA Certified™ devices. So you've already got plenty of support.

You'll also find a rich source of information at dlna.org.

Why not test your new-found knowledge of DLNA?

If you're one of the first 5,000 quiz takers with a score of at least 80%, you can select a FREE gift!