It's not easy.

But some exciting changes are underway.

• an organization of over 250 world-leading consumer electronics (CE), personal computer (PC) and mobile companies
• working together to benefit consumers
• the industry, the marketplace
• and you, too

By making it easier for consumers to buy, set up and enjoy the digital media products you sell, DLNA can simplify your job—and unlock a whole new world of merchandising opportunities.

Our slogan is "connect and enjoy."

Ease and compatibility are two more terms that should come to mind when you think about our mission.

Here's the situation.

Consumers are using more and more digital media products—around the house and away from home.

Now think of the many hundreds of these products that you sell:

• music players
• cameras
• camcorders
• DVD players
• smart phones
• printers
• PCs and more

All from different manufacturers, with different platforms and interfaces

Today's digital home experience has been limited to three isolated islands of devices that offer little or no interoperability.

The challenge (and frustration) comes when consumers want these products to talk to each other within what's called a digital home network. They want to:

• Watch movies from their home office laptop on the living room TV
• Enjoy music from a portable MP3 player on their home sound system
• Sending pictures and video from their smart phone to a printer or PC

The list goes on.

By converging these devices into a single digital network, DLNA member companies are working to allow people greater access and enjoyment of their digital entertainment.

How DLNA Certification Can Help

What if these products were certified from the very start to work together— providing the trouble-free interoperability customers want?

That's exactly what DLNA Certified™ devices offer.

Thanks to DLNA, manufacturers can now turn to open standards, platforms and software infrastructures to develop a common environment for sharing digital content between devices.

And the beauty of it is, we're ready. Right now. Just think of the possibilities.

Our DLNA vision will help merchandisers like you by focusing on three key elements:

• industry collaboration
  getting more manufacturers of CE, PC and mobile products you sell to become DLNA member companies
• interoperability based on published guidelines
  using open standards and DLNA guidelines to make these products work together easily—to help consumers buy and stores sell
• the development of compelling products
  using interoperability as a springboard for new, inventive and highly marketable products

Here's How it Works

Look for the Logo

The DLNA Certified logo makes it easy for consumers and your sales team to know which products work together.

They'll see it on packaging, on products and in literature.

Products designed to DLNA's interoperability guidelines and that meet the certification and testing requirements get to display the DLNA Certified logo.

That's where life starts to get better for you.

When consumers see the DLNA Certified logo they'll know that product works with other DLNA Certified products they may have at home, or might buy from you. (Your sales team will know, too.)

And, of course, the logo is a powerful merchandising tool they’ll see on packaging, products and in literature as well.

So selling those products will become simpler.

Right now, you're probably used to displaying products by type. But DLNA breaks down those barriers and lets you create complementary product families united through interoperability.

These new merchandising displays can encourage cross-selling and up-selling.

As DLNA Certified devices continue filling your store shelves you'll have more opportunities than ever to increase your revenues and improve your product mix.

Tools for Merchandisers

DLNA is has sample in-store and advertising tools to help you get the most from DLNA Certified branding.

With highly visible and consistent merchandising of DLNA Certified products in your store and advertising:

• These products will start to "sell themselves" with less help from your sales team (more sales, less work)
• Consumers can easily find companion DLNA Certified products to buy (higher sales per ticket)
• You'll be able to merchandise more creatively (more sales opportunities)
• You'll spend less time training and keeping pace with technology (improved job focus)

Get Involved with DLNA

That's the DLNA vision―and we want you to be a part of it.

But we're also sure you'll want to learn more.

Your corporate buying and sales teams have information to help them understand and sell DLNA Certified™ devices. So you've already got plenty of support.

You’ll also find a rich source of information at dlna.org.

Now, one final thought—

Why not test your new-found knowledge of DLNA?

If you're one of the first 5,000 quiz takers with a score of at least 80%, you can select a FREE gift!