Benefits for Retailers

Consumers are using more and more digital media products―around the house and away from home.

The challenge (and frustration) comes when consumers want these products to "talk" to each other within what's called a digital home network:

Watching movies from their home office laptop on the living room TV
Enjoying music from a portable MP3 player on their home sound system
Sending pictures and video from their smart phone to a printer or PC

By making it easier for consumers to buy, set up and enjoy the digital media products you sell, DLNA Certified™ products help you:

Reduce returns and help calls which will in turn lower costs in the reverse supply chain and improve manufacturer relationships
Increase opportunity for in-store or online up-sell with products that work together
Offer more customized services for installations for customers who are not do-it-yourselfers
Drive more store visits by enabling easy expansion of home networks, allowing “build-as-you-go” rather than forcing an all-at-once purchase

These are just a few of the many ways that DLNA® benefits savvy retailers. You can maximize revenue and profit potential through early and committed DLNA participation.

Learn more about how DLNA can help your business through our education modules.
Download sample in-store and advertising tools to help you get the most from DLNA Certified branding.
Become a Retailer Member to gain access to products certified by DLNA from inception to market and help ensure future products continue to address retailer needs.