DLNA to Introduce Software Certification Program

Products Running DLNA Certified® Software will Work with Range of DLNA Certified® Devices

INTERNATIONAL CES 2010, January 7, 2010 – The Digital Living Network Alliance (DLNA) today announced the development of a certification program for consumer software. The addition of the DLNA Certified® logo to consumer software in 2010 will make it even easier for consumers to enjoy digital videos, photos and music throughout their daily lives.

ABI Research has predicted that cumulatively, nearly one billion DLNA Certified® devices will be shipped by 2012. Nevertheless, there are many older, network-enabled consumer electronics and media devices that are not DLNA Certified®. With DLNA Certified® software, consumers will not only be assured that the product they choose will work with the more than 6,000 DLNA Certified® devices, but can take devices within their home networks that may not be certified and bring them into their personal DLNA ecosystems.

"There has been strong industry demand for the certification of consumer software,” said Scott Smyers, chairman of the DLNA board of directors and a senior vice president of Sony Electronics Inc. "Over the last few years, many companies have been working to develop ‘DLNA-compatible’ software, but it couldn’t be certified for interoperability on a DLNA network.”

DLNA Certified® products adhere to DLNA Interoperability Guidelines and have met stringent interoperability tests. By the end of 2010, consumer software will join the list of personal computers, TVs, mobile devices and printers that are already certified.

For more information about DLNA, please visit the International CES 2010 Central Plaza booth CP4 or www.DLNA.org .

About DLNA

Members of Digital Living Network Alliance (DLNA) share a vision of an interoperable network of personal computers (PC), consumer electronics (CE), mobile devices and service providers in and beyond the home, enabling a seamless environment for sharing and growing new digital media and content services. Founded in 2003, the group established and maintains a platform of interoperability based on open and established industry standards that, when used by manufacturers will support the sharing of media through wired or wireless networks. More than 200 multi-industry companies from around the world have joined DLNA, committing the time and resources necessary to achieve their vision. DLNA's 2010 Promoter Members include: ACCESS, AwoX, Broadcom, Cisco, Comcast, DIRECTV, Ericsson, HP, Huawei, Intel, JVC Kenwood Holdings, LG, Microsoft, Motorola, Nokia, NXP, Panasonic, Philips, Pioneer, Rovi Corporation, Samsung, Sharp, Sony and Toshiba. Additional information about the Alliance, its participating companies and membership benefits is available at www.dlna.org.