DLNA Adds DIRECTV as Newest Promoter Member

Addition of the World’s Largest Pay TV Provider Expands Alliance’s Service Provider Leadership

EL SEGUNDO, Calif. and BEAVERTON, Ore., December 2, 2009 – The Digital Living Network Alliance (DLNA) today announced the addition of DIRECTV as the newest Promoter Member within the organization. DIRECTV, the world’s largest pay TV provider, joins existing DLNA Promoter Members in implementing the Alliance’s vision of connecting the digital home with DLNA Certified® products, allowing consumers to easily enjoy, manage and share photos, video and music across devices, regardless of manufacturer.

"For consumers today, DLNA’s vision of a fully connected, digital home experience is achieved through the integration of DLNA Certified® devices and services from DLNA service provider member companies," said Scott Smyers, chairman of the DLNA board of directors and senior vice president of Sony Electronics Inc. "The addition of DIRECTV as DLNA’s latest Promoter Member illustrates our Alliance’s increasing work with the service provider market worldwide and strengthens our commitment to providing consumers with a seamless experience throughout their digital lives."

"DIRECTV led the digital television revolution in the 1990’s with the first all-digital, high-power DBS service, earning an Emmy Award for ‘Pioneering Achievement in Direct Broadcast Television’ and led the HD revolution in the 2000’s with many firsts as well, including a Technology & Engineering Emmy Award for ‘Pioneering development of MPEG-4 AVC systems for HDTV,’” said Rômulo Pontual, DIRECTV’s chief technology officer. “We are now setting our sights on the ‘Connected Home’ and see our participation in DLNA and other organizations such as the RVU Alliance as important steps towards the widespread adoption of interoperable and standards-based solutions for consumers.” DLNA is comprised of hundreds of members united by a common goal of using standards- based technology to make it easier for consumers to use, share and enjoy their digital content. Promoter Members are appointed by the Alliance's board of directors and play an essential role within the organization by chairing the committees that develop, revise and ratify the Design Guidelines. For more information about DLNA, please visit www.DLNA.org .


DIRECTV, Inc. (NASDAQ:DTV - News), the nation’s No. 1 satellite television service, presents the finest television experience available to more than 18.3 million customers in the United States and is leading the HD revolution with more than 130 HD channels – more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed all national cable companies for nine years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com.

About DLNA

Members of Digital Living Network Alliance (DLNA) share a vision of an interoperable network of personal computers (PC), consumer electronics (CE), mobile devices and service providers in and beyond the home, enabling a seamless environment for sharing and growing new digital media and content services. Founded in 2003, the group established and maintains a platform of interoperability based on open and established industry standards that, when used by manufacturers will support the sharing of media through wired or wireless networks. More than 200 multi-industry companies from around the world have joined DLNA, committing the time and resources necessary to achieve their vision. DLNA's 2009 Promoter Members include: ACCESS, Awox, Broadcom, Cisco, Comcast, DIRECTV, Ericsson, HP, Huawei, Intel, JVC Kenwood Holdings, LG, Microsoft, Motorola, Nokia, NXP, Panasonic, Philips, Pioneer, Rovi Corporation, Samsung, Sharp, Sony and Toshiba. Additional information about the Alliance, its participating companies and membership benefits is available at www.dlna.org.